---
title: IBP Insights | Automated decision making insights | Imperial Enterprise
description: IBP Insights | The craft of automated decision making
image: https://enterprise.imperial.ac.uk/hubfs/IBP-featured-image%20copy.jpg
---

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# The craft of automated decision making

## What is machine learning and how is it useful for business?

## Access the IBP Insight content

Machine Learning and Artificial Intelligence have become widely used terms, however, there is much  
ambiguity in how the terms are used and what techniques specifically relate to each.

This technical note focuses on Machine Learning (ML) — provides a description of what ML is, what is driving its increasingly  wide usage, advantages and risks of using ML, and the organisational capabilities required in order to  
utilise ML.

## Content provided Imperial Business Partners

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